A great web marketing tip is to include reviews of products you wouldn’t recommend to your customers. Including reviews of products you wouldn’t recommend can be a great way to gain the trust of your customers. You’ll be providing them with information that they have a right to know.
Think of the products you personally buy online as those are likely to be what your audience is interested in as well. If your website is about one of your passions, it’s quite possible that the bulk of your audience share that passion, and possibly have a similar lifestyle to yours. Capitalize on that and try selling stuff you’re already buying.